Vimeo Staff Picks highlights the best short films from the Vimeo community, celebrating filmmakers worldwide. We created a ripple-based identity that unites cinematic stills while keeping each story bold and distinct, reflecting the diversity and energy of the selected films.

The system works across posters, social, motion, and email, while the motion and ripple effects echo the rhythm of the lens itself. Designed to feel alive and adaptable, it allows Vimeo to showcase each film beautifully, creating a consistent, cinematic experience for Staff Picks events in LA, New York, and online.