TED Tech isn’t your run-of-the-mill geek fest—it’s TED’s very first all-tech conference, launched in London in 2023. It’s part TED-style talks, part immersive idea festival—bringing together artists, entrepreneurs, technologists, and creators to get real about AI, blockchain, XR, and what’s next in culture and society.

We rooted the brand in the spirit of "gathering"—people and ideas converging. The visuals ragged from literal to experimental. A logo built from past and present characters, vibrant design palette, and motion that brings the brand to life—all stirring together to reflect the energy, optimism, and creative disarray of a space redefining how we talk tech.