To bring McKinsey’s AI tools to life, we threw live-action, 3D, and animation into the mix — fast, sharp, and just messy enough to feel human. Real McKinsey people tell the story, shot with a lo-fi, natural style that feels more like a conversation and less like a corporate headshot.

The animation flips between literal and abstract, pushing the story forward without getting lost in the weeds. Big tech ideas stay sharp, fast, and actually relatable — because the future’s hard enough without making it boring too.