McKinsey — Product videos
2025
To bring McKinsey’s AI tools to life, we threw live-action, 3D, and animation into the mix — fast, sharp, and just messy enough to feel human. Real McKinsey people tell the story, shot with a lo-fi, natural style that feels more like a conversation and less like a corporate headshot.
Fast Metaphors
The animation flips between literal and abstract, pushing the story forward without getting lost in the weeds. Big tech ideas stay sharp, fast, and actually relatable — because the future’s hard enough without making it boring too.
Creative Direction
Rob Longworth
Design Direction
Alex Rodrigo
Motion Design
Dan Ioannou
3d Animation
Jordi Canal
Video Editing
Sunday Treat
Project Management
Courtney Devereux
Sebastian Costa