Gyroscope – Revolution in Resilience
2024
Decentralised finance can be chaotic and intimidating, but Gyroscope asked us to make it feel reachable. We built a brand around “revolution in resilience,” showing off the platform’s rare stability while giving users the confidence to explore and push boundaries.
The visual identity blends a space-age, tech-forward aesthetic with a grounded, approachable tone, while the copy invites users to feel secure and understood. The new brand landed just ahead of their stablecoin launch, helping Gyroscope raise $4.5 million in seed funding and proving that even the wild world of DeFi can be humanised.












GYROSCOPE × HUMAN AFTER ALL — CAMILLA ACKLEY, CRAIG LEWISOHN, DAN IOANNOU, JAMES WOODS, NEON KELLY, PAUL WILLOUGHBY & SEBASTIAN COSTA.