McKinsey — Product Videos

We brought McKinsey’s AI tools to life with live-action, 3D, and animation—fast, sharp, and humanly messy, told by real people in a lo-fi, conversational style.


Animation swings between literal and abstract, keeping big tech ideas sharp, relatable, and far from boring.

[ 2025 ] Brand Films · Motion Design
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MCKINSEY × HUMAN AFTER ALL — ALEX RODRIGO, DAN IOANNOU, JORDI CANAL, ROB LONGWORTH, SUNDAY TREAT, COURTNEY DEVEREUX & SEBASTIAN COSTA.

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