GALIVERSE – Transmission Received
2025
GALIVERSE isn’t just a DJ alias — it’s a portal. A destination where queer joy, nostalgia, and futurism collide under one glittering roof. The brief wasn’t to design a logo, it was to build a world: a visual mythology that could hold late-night euphoria, MSN heartbreak, and the rush of tomorrow’s bassline.
The identity was crafted as a transmission system — visual, verbal, and emotional. Colours pulse in toxic-sweet gradients, typography nods to Y2K futurism, and the logo glows like it’s been lifted from a 2001 nightclub flyer.
To bring this mythology to life, we created a photoshoot that introduced four archetypes — The Superhero, The Villain, The Slut, The Human. Each one embodies a facet of GALIVERSE, acting as avatars that can flex across marketing and connect with different audiences depending on the mood or genre. Together with a brand voice that broadcasts rather than posts — equal parts manifesto and camp — the system gives GALIVERSE the tools to speak across platforms and contexts while staying unmistakably itself.
This isn’t just identity design. It’s world-building. A visual language that shifts between audiences and atmospheres, but always feels like it beamed in from another planet — one that still remembers your MySpace password.
DAN IOANNOU, GARY WOOD & LUKE FETHERSTON. PHOTOGRAPHY BY PATCH STUDIO @patch_studio__, MUA LAURA DAVEY @lauradaveymakeup.