Plume

[ 2022 ]
Brand Refresh
Motion Design

Plume Health is gender-affirming care that treats your body like a sanctuary, not a system—Finally Home wraps bright colour, playful doodles, and warmth around something that actually feels human.


The motion leans low-fi and hand-made, with posterised expressions and grainy texture that feel lived-in, imperfect, and quietly radical.

PLUME HEALTH × HUMAN AFTER ALL — ANDREA DELL’ANNA, DAN IOANNOU, EL HOYLE, MEI STOYVA, OSCAR RONAN, PAUL WILLOUGHBY & SIAN JONES.
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