Plume
2022
Plume Health is an online gender-affirming healthcare service that sees your body as your own private sanctuary. Its new look, Finally Home, mixes bright colors, playful doodles, and warm, welcoming type to feel personal and full of heart—while still ready to team up with big healthcare providers.
Human Touch
The motion mixes a low frame rate, posterized expressions, and textured grain to create a warm, hand-made feel — lived-in, human, and perfectly imperfect.
Creative Direction
Paul Willoughby
Design Direction
Andrea Dell’Anna
Design
El Hoyle
Motion Design
Dan Ioannou
Project Management
Oscar Ronan
Account Management
Sian Jones