Plume Health is an online gender-affirming healthcare service that sees your body as your own private sanctuary. Its new look, Finally Home, mixes bright colors, playful doodles, and warm, welcoming type to feel personal and full of heart—while still ready to team up with big healthcare providers.

The motion mixes a low frame rate, posterized expressions, and textured grain to create a warm, hand-made feel — lived-in, human, and perfectly imperfect.